THE ADVENTURE PROJECT

Social Media Flight

Hunger is killing more people in Africa right now than Covid. We can do a lot to help by ourselves, but together we can do so much more. Join hundreds of others in helping end extreme poverty and hunger for $5Friday. If you’re one of the first 100 people to give $5, your giving will be matched to $10 - enough to feed one person.

DESIGN

To accompany the copy above, I created a flight of social media ads that are inspired by The Adventure Project’s current digital presence. I included elements found throughout the TAP website and social media accounts. The ads work as a collection but can also stand alone.

MESSAGING

The important difference in the messaging for this particular $5Friday is the matching gift. Because there are several details needed to explain the matching gift (first 100 people, $5=$10, feed one person), I kept the ad copy simple – “Double Your Impact. Help End Hunger.”